Introducing the BusinessINSIGHT weekly column: Internet Marketing for the Rest of Us

Are you feeling overwhelmed by marketing your business online?  Having trouble finding advice that actually applies to your business?  Stephan Hovnanian can help you make sense of it all.

Who is Stephan Hovnanian?

He runs Shovi Websites, an online marketing strategy company in Bedford, Massachusetts. and specializes in helping business to business companies create effective online marketing campaigns.

He’s been working with small businesses online for fifteen years and was recently voted one of the most influential people of 2014 by the Sales Lead Management Association.

Introducing the BusinessINSIGHT weekly column: Internet Marketing for the Rest of Us

Stephan’s new weekly Business InSIGHT column on the Bedford Citizen website will demystify internet marketing, with real examples of the strategies other Bedford-area businesses have used to grow their businesses.  He’ll explain (in clear language), how to use the internet to generate better leads, get more sales, and make money (rather than wasting it on the latest fads).

Stop Spinning Your Wheels Online

Internet marketing can be very effective, if done properly.  Done wrong, it can be a terrible waste of time and money.

But where should you spend your marketing budget on local search?  Email marketing?  Social media?

Business InSIGHT will show you where to focus your online marketing efforts, how internet marketing differs from traditional marketing, and which marketing strategies are best for your business.

Learn How Google Thinks

If you’re perplexed by Google’s local search results, his columns will clarify how Google looks at your web site.  You’ll find out how a few simple tweaks to your site, and telling Google more about your business, can help you become more visible when other businesses in your area search for companies like yours.

Email Marketing Secrets

Keeping in touch with your customers, and prospects, via email can be a great way to build trust and establish credibility.  It can even cost a lot less and perform better than traditional advertising.

Stephan will explain how to build your list (without spamming), and show you how to use that list to generate more leads, make more sales, and boost your customer loyalty.

Is Social Media Right for Your Business?

There’s a lot of buzz around promoting on social media: Facebook, Twitter, Instagram, and Google+, but are they the right place to promote a construction company?  Or a law firm?  And what should you post once you get there? Each outlet has its own rules, and its own culture; break them and your carefully crafted posts are likely to sink (not to mention waste your time and energy).  But who has time to pore over each one?

Stephan’s Business InSIGHT column will outline the pros and cons of each and cut through the mumbo-jumbo.  He’ll lay out the best techniques for getting high-quality followers, who really want to read your content, how to get  more engagement, and what to do to gain better visibility in social media. Since he’s built a large following online, from scratch, he knows how it works.

If you’ve got several different companies advising you (and offering conflicting advice on what to do), it can become confusing and frustrating.  Stephan offers a cohesive, unified strategy that’s practical, easy to follow, and actually works.

Contact him at Shovi Websites and find out how to grow your business with a better, smarter web presence, and stay tuned for helpful articles each week right here on The Bedford Citizen!