Bedford’s Maureen Sullivan Suggests a Big Idea to Dana Farber’s Jimmy Fund

The CCHS cheerleadiers visited the Bedford VA with coach Maureen Sullivan – Courtesy photo

By Julie McCay Turner

Maureen Sullivan, Executive Director of the Bedford Chamber of Commerce, stumbled upon the Jimmy Fund’s Big Idea contest in early April and thought she and colleague Tamara Hayes might have just such an idea—and indeed they did! Their concept, JUMP FOR JIMMY, will be one of the five finalists presented to the Jimmy Fund’s panel of judges in Boston on June 4.

“The contest appealed to me,” Sullivan said, “because a big portion of my job at the Chamber is event planning and fundraising, and also because I believe in the Jimmy Fund.”

Their concept, JUMP FOR JIMMY, would connect New England cheerleaders with the Jimmy Fund by having each squad raise money to earn the chance to cheer/perform at a professional sporting event.

“JUMP FOR JIMMY will not only raise a lot of money to fight cancer,” said Sullivan “but it will give thousands of cheerleaders the opportunity to be part of something bigger than themselves. Giving back is learned behavior. Why not make the Jimmy Fund the cheerleaders’ non-profit of choice?”

The Big Idea application was extensive, Hayes noted, “It covered everything from describing our Big Idea, to how it connects to the Jimmy Fund, how the revenue would be generated, whether it is sustainable, [plus its] staffing requirements.”

Sullivan and Hayes will meet with contest judge and BJ’s Wholesale Club CEO Laura Sen in a mentoring session to prepare for the final presentation to all the judges on June 4.

“Think shark tank,” said Sullivan.


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